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Things we had to figure out and could not find written down properly anywhere. Mostly about AI creative, platform rules and what the numbers actually say.
01
Three platforms, three different rulebooks, and most advice online treats them as one. TikTok wants everything realistic labelled. Meta only mandates it for political ads. YouTube cares whether it could pass for real. Plus what the EU AI Act changes in August 2026.
Running a UGC studio in 2026 means answering the same questions over and over, usually because the honest answer is not written down anywhere. Platform policy changes faster than the guides covering it. Pricing gets quoted without the add-ons that double it. Nobody publishes the categories where AI creative quietly underperforms.
So this is where the working notes go. Every post cites its sources, and where we are uncertain we say so rather than rounding up to confident. If something here turns out to be wrong, it gets corrected rather than quietly deleted.
Coming up: what UGC actually costs once usage rights are included, how many videos a month you need before testing means anything, and which product categories AI presenters handle badly.
UGC ads from £90. Five a month to start, no minimum term, first batch in 14 days.
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